Real humans. Never AI reviewers.

NewAd Burn: test your ad on real people before you spend

Real humans test your website. Hear what they honestly think of what you sell.

A real person shops your site on video, out loud. You get the recording and an AI list of what to fix.

A real person who matches your customer screen-records themselves shopping your site and says every thought out loud. You get the video, the transcript and an AI list of what to fix first.

First Site Burn free · no card · no subscription

First Site Burn free, no card
Real people, never AI reviewers
From $5 a burn, credits never expire

Real Site Burn · Real burn · ecomdada.comReal reviewer · edited for lengthOut loud2:04

A real reviewer opens ecomdada.com cold, hunts for the real price and says exactly where the page lost him. Cut from one real burn, nothing scripted. Yours looks like this, with your site.

See the full burn with the transcript →

First Site Burn free · no card

Not ready for a real person? Get a free AI Fire Score for any page in 30 seconds. No account.

Get my free Fire Score →

Works with any site

ShopifyWooCommerceBigCommerceWixSquarespaceClickFunnelsWebflowKajabi

The problem

Your analytics tell you where people leave. Nobody tells you why.

Heatmaps show a rage-click. Session replays show a silent tab close. Your agency says it's the ads. Your developer says it's the copy. Your friends say it looks great. Meanwhile, every confused visitor is ad spend you already paid for.

A Site Burn is a stranger saying, out loud, “I'd have bought this if I knew shipping was free.”

How it works

Three steps. No more guessing.

See how it works →

Paste your URL

Pick desktop or mobile. Tell us who your ideal customer is. Two minutes, tops.

A stranger tries to buy

A vetted reviewer who matches your buyer records their screen and says every thought out loud.

Watch, fix, re-test

Watch the video, read the transcript, work down the AI fix list. Ship the fix, then burn it again to prove it worked.

See how it works →

The cost of not knowing

Every visitor who leaves confused takes the ad money you paid for them.

Analytics will show you the bounce. It can't tell you the sentence that caused it. One real person saying “where's the price?” out loud is worth more than a month of heatmaps, and it costs less than the clicks you lost before lunch.

$150

100 bounced clicks at $1.50

one Site Burn

your first one

$1.50 a click is an illustrative average; your real number is on your ads dashboard.

What lands in your dashboard after every burn

REC 1:12

Screen + voice recording

Their screen and their voice, together. You see the exact second they hesitate and hear why.

0:07“Okay… what is this, actually? The headline doesn't say.”
0:34“Where's the price? I've scrolled twice.”
1:12“Shipping's hidden until checkout. That's usually where I bail.”
1:48“If the reviews were up here next to the price I'd probably buy.”

Example transcript

Word-for-word transcript

Every line timestamped. Click one and the video jumps there. Paste the killer quote into Slack.

Fire Score

Fix shipping first

HighShipping cost hidden until checkout0:34 · 1:12
HighHeadline doesn't say what the product is0:07
MediumReviews sit three screens below the price1:48

Example findings

AI Fire Score & ranked fix list

Scored 0–100 on clarity, trust and conversion readiness, with the fixes ranked by how much revenue they're costing you.

Your first Site Burn is free. No card, no subscription. Credits you buy later never expire.

Get my free Site Burn

Targeting

Hear from the people who would actually buy from you.

A 22-year-old gamer can't tell you why expecting moms pass on your prenatal vitamins. Tell us who your customer is. We match your site with reviewers by age, household income, region and device.

Age range, income band, and region
Desktop or mobile
Request Biz Owner reviewers who run their own store
Give them one job to do on your site

New Site Burn · targeting

Who is your ideal customer?

Women 30–50, household income $75k+, US. Has bought supplements online before.

Device

Mobile (iOS)

What should they try to do?

Find the 90-day bundle, add it to cart, and get to the payment step. Tell me when you'd give up.

Targeting: 35–44, 45–54 · $100k–$150k · US South

You see how many reviewers match before you submit.

Why BurnTest

Real buyers on video, without the $1,200/month contract.

Swipe sideways to compare →

Option	Real humans	Voice narration	AI fix list	Targeting	Cost
BurnTest.io					From $5/burn one-time, never expires
UserTesting			—		~$1,225/mo annual contract, 25 sessions
Hotjar / heatmaps	—	—	—	—	$99+/mo silent replays, no 'why'
CRO agency		—	—	—	$2k–10k/mo opinions, retainers
Asking friends		—	—	—	Free they'll be nice to you

Competitor pricing from publicly listed rates. Check their sites for current numbers.

Pricing

Pay once. Use your burns whenever.

No subscription. Burns never expire. Your first Site Burn is free.

5 burns$50 one-time$10 / burn
10 burnsMost popular$80 one-time$8 / burn
20 burnsBest value$100 one-time$5 / burn

Compare packs →Bad burns replaced free

Pricing

Pay once. Use your burns whenever.

No subscription. Burns never expire. Each credit buys one Site Burn or one Ad Burn. Your first Site Burn is free.

Starter · 5 burns

$10per burn

$50 one-time for 5 burns

Enough to find the one thing stopping people from buying.

5 Site Burns by real people, on video
Screen + voice recording
Transcript for every burn
AI Fire Score report
AI fix list across 3+ burns
Reviewers matched to your buyer
Burns never expire
Instant AI read on every burn

Get 5 burns — $50

Secure checkout via Stripe · Bad burns replaced free

Find out if your ad works before you pay to run it.

Upload an ad image. Ten real people, briefed on who it's for, rate it on stopping power, clarity and whether they'd click. Each one writes their first reaction. Results show up as each rating comes in. It uses the same burn credits.

See how Ad Burn works →

Ad Burn · Creative B · 10 raters

Would stop scrolling78%

Understood the offer64%

Believable71%

Would click52%

“The before/after photo made me look, but I couldn't tell if the price was for one bottle or three.” — Rater 7

FAQ

What store owners ask before their first Site Burn.

All questions →

From the blog

All posts →

How-to

Stop guessing. Start watching.

Paste your URL. A stranger who matches your buyer tries to buy from your site, out loud. Your first Site Burn is free.

No card needed · An email at every step · Bad burns replaced free

Not ready for a human yet? Get a free AI Fire Score in 30 seconds.

Real humans test your website. Hear what they honestly think of what you sell.

Your analytics tell you where people leave. Nobody tells you why.

Three steps. No more guessing.

Paste your URL

A stranger tries to buy

Watch, fix, re-test

Every visitor who leaves confused takes the ad money you paid for them.

Screen + voice recording

Word-for-word transcript

AI Fire Score & ranked fix list

Hear from the people who would actually buy from you.

Real buyers on video, without the $1,200/month contract.

Pay once. Use your burns whenever.

Pay once. Use your burns whenever.

Find out if your ad works before you pay to run it.

What store owners ask before their first Site Burn.

From the blog

How to tackle Shopify add to cart but no checkout

Affordable user testing for small business: a step-by-step guide

Shopify product page conversion tips: how to stop leaking sales

Stop guessing. Start watching.